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Why fear when digital marketing is here

By Rishikumar A/L Selvadurai, Senior Lecturer, School of Business One of the benefits of the Internet is that business owners, regardless of the size and nature of the business, can now reach a large group of potential customers almost instantly, at little to no cost. As technology started to evolve and the use of the...

Interpersonal communication skills at the workplace – part 3

By Ainul Haliza Binti Abdul Hair, Lecturer, School of American Degree Program HOW TO IMPROVE INTERPERSONAL COMMUNICATION IN THE WORKPLACE You can develop your interpersonal skills by practising good communication and setting goals for improvement. To improve your interpersonal skills, consider the following tips. Figure out what you need to improve. Identify areas of interpersonal...

Dare to change

By Thelagarani A/P M. Murugesu, Senior Lecturer, School of Business Change brings about different perspectives to people in general. Some people consider change as inevitable and embrace change willingly whereas some see it as a challenge that will upset their routine life. In realising the meaning of change, the word change certainly brings about uncertainty....

Your guide to becoming an occupational safety and health officer

We’ve often heard that old familiar adage, Safety First. Many people probably don’t pay as much heed to it as they should, but to the rest of us, safety is of primary importance. Because without the assurance of safety, our lives and the lives of those around us are put at risk. And the consequences...

Interpersonal communication skills at the workplace-part 2

By Ainul Haliza Binti Abdul Hair, Lecturer, School of American Degree Program Interpersonal Skills Are Crucial For Business Success Let us now take a look into why interpersonal communication is crucial for your career development and productivity in the workplace. Alignment with business goals Poor communication between employers and employees can harm the business in...

Manoeuvring digital marketing through Industry Revolution 4.0: effect of strategic digital marketing

By Pradeep Paraman A/L M.N. Paraman, Lecturer, School of Business Industry Revolution 4.0 insurgency is taking place. Firms need to adapt and adopt to the new industrial constraints towards sustainable competitive advantage. Developing a digital marketing strategy to reach the ideal prospects identifies the progressing change of assembling advancements in the computerized age. This incorporates...
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