Business

Tag

Digital Marketing Team Illustration
By Pradeep Paraman A/L M.N. Paraman, Lecturer, School of Business Industry Revolution 4.0 insurgency is taking place. Firms need to adapt and adopt to the new industrial constraints towards sustainable competitive advantage. Developing a digital marketing strategy to reach the ideal prospects identifies the progressing change of assembling advancements in the computerized age. This incorporates...
Read More
By Melinda Lim, Lecturer, School of American Degree Program COVID-19 started as a health crisis, then at a fast speed, it became a pandemic. It has left a severe effect on the business environment and has changed the landscape significantly. New business activities adapted by companies in order to survive. Businesses will not be the...
Read More
Corporate workers having a discussion outside their office
By Ainul Haliza Binti Abdul Hair, Lecturer, School of American Degree Program Interpersonal communication is the process of sharing ideas and emotions verbally and non-verbally with another person. It allows us to interact with and understand others in our personal and professional lives. In the workplace, hiring managers often look for employees with strong interpersonal...
Read More
What is a business model and how do you create one using STP (Segmentation, Targeting & Positioning)? In our upcoming webinar, we will have it all explained by Dr Prakash Singh, Assistant Professor of Marketing from Saudi Electronic University. You will be able to take away insightful knowledge from the resourceful speaker himself and learn...
Read More
A group casually brainstorming ideas
By Vijayasekar A/L Paramasivam, Senior Lecturer cum Programme Leader, School of Business Equity crowdfunding (ECF) is a new and smart way to raise funds. Critics used to say that these platforms were considered as “flop”, failed techniques or “exclusive” only for technology and high-end companies. They are wrong, of course, for its advantages are quite...
Read More
Masked delivery man handing a woman her order
By Vijayasekar A/L Paramasivam, Senior Lecturer cum Programme Leader, School of Business Undoubtedly, COVID-19 has rocked the economy. The International Monetary Fund’s (IMF) World Economic Outlook has predicted that the cumulative loss to the world’s GDP from 2020 to 2021 will be approximately $9 trillion. That’s more than the combined economies of Germany and Japan....
Read More
Students walking out from campus in a group
By Dr Muhammad Aiman Arifin, UOS MBA Lecturer, School of Business After getting your first degree, there may be some of you who intend to further your studies at the postgraduate level. Studying at the postgraduate level is not the same as studying at the undergraduate level. It is full of challenges at the postgraduate...
Read More
Top down view of person working on a laptop
By Rishikumar A/L Selvadurai, Senior Lecturer, School of Business Industry 4.0 relates to the digitization of the industrial processes in order to create an efficient production process and the implementation of a service network without the need of humans. Basically, it is a self-sustaining, automated system which will do everything 24/7. A smart factory will...
Read More
Man with beard thinking
By Noor Fadillah Binti Jaafar, Lecturer, School of Business Ethics impacts many fields: it is not just business per se including medicine, government, and science, to name a few. One of the important ethics component is Business Ethics itself. Whenever business ethics is raised, most people immediately focus on corruption and bribery. While this is...
Read More
Multiracial colleagues standing together while discussing over a project
Nadia Ghafoor, a graduate from the University of Greenwich’s BA Human Resource Management, talks about the challenges she faced and how the degree helped her secure a job in the government. What made you apply for the Executive Officer role in Rewards and Talent Management in the government? What made me apply for the role...
Read More
1 2 3
Open chat