Rice, a complex carbohydrate and primary energy source for over half of the world’s population, holds significant nutritional value, containing fibre, protein, vitamin B, iron, and manganese. Its importance in Malaysia is particularly pronounced, contributing to 50% of the nation’s calorie intake and covering almost 30% of the world’s rice harvest. However, recent reports of...

The marketing landscape in Malaysia is in a state of flux, driven by a confluence of factors that have reshaped the way businesses approach their marketing strategies. This essay explores some of the pressing issues facing marketers in Malaysia today, highlighting the challenges and opportunities they present. The Rise of E-commerce One of the most...

When we sit down to enjoy a sumptuous meal, we often don’t realise the tremendous efforts and skills that go into crafting the perfect dish. Behind every memorable dining experience is a chef, a culinary artist who dedicates their life to mastering the art of food preparation. So, what does it take to be a...

In a recent statement, Malaysia’s Economy Minister, Rafizi Ramli, shed light on an interesting aspect of Malaysian culture – a propensity for eating out and relying on food delivery services. He explained that Malaysians spend a significant portion of their income on dining out and takeout. While this may seem like a personal choice, Rafizi...