News

Consumer behaviour analysis continues to be an interesting topic and requires the attention of both social scientists and business executives that are of central concern to an understanding of marketer and consumer behaviour. Human behaviour is confined to cognitive psychology, which includes mental process, perception, and decision-making, all of which contribute to economic behaviour, notably...

  SEGi University and Colleges (SEGi) has become the FIRST higher education institution to enter into an agreement with Malaysia Airlines Berhad (MAB) to develop and strengthen the talent pipeline for the aviation industry and beyond. The SEGi-MAB collaboration will focus on wide-ranging initiatives including student internship and placement programme, hosting of industrial visits and...

  Students are engaged in the social exchange theory as in accordance to the social psychologist (Blau, 1964) in the course of which student instinctively likely weigh the cost and benefits of pursuing a course, more so, his/her relationship with the lecturer. The implementation of social distancing policy as a measure to curb the spread...