The Diploma in Mass Communication programme at SEGi College Sarawak recently completed a Public Relations Campaign project, giving students the opportunity to learn real-time event management. The programme was created with two groups, each in charge of organising a campaign. Group 1 organised a charity sales event for the Sarawak Society of the Deaf, while Group 2 organised a “Let’s Save Our Earth” recycling campaign. The campaigns were held at the SEGi College Sarawak Main Campus on 22 March 2023.
Group 1 organised a charity sales event to benefit the Sarawak Society of the Deaf. Students, faculty members, and visitors purchased various items available at the charity sale, and the campaign received widespread community support. The goal of Group 2’s campaign was to raise awareness about the importance of recycling. Participants were encouraged to bring recyclable items to the event and were taught proper recycling techniques.
Students who took part in these campaigns learned and developed valuable skills in event management, team collaboration, communication, and other areas. The hands-on experience gained from planning, organising, and executing these events provided students with a practical understanding of the challenges and intricacies of event management that theoretical classroom learning alone cannot fully grasp.
The Diploma in Mass Communication programme at SEGi College Sarawak has always emphasised the importance of hands-on learning, and initiatives like these PR campaigns demonstrate the institution’s commitment to providing students with real-world experience that will prepare them for the workforce. These programmes allow students to not only apply what they have learned in the classroom to real-world situations, but also to build a professional network, gain exposure, and develop skills that will be useful in their future careers.
The SEGi College Sarawak Diploma in Mass Communication program’s Public Relations Campaign project was a success, providing students with an excellent opportunity to gain practical knowledge and skills in event management and community engagement. The initiative benefited not only the students, but it also raised funds for the Sarawak Society of the Deaf and raised awareness about the importance of recycling. Such programmes demonstrate the college’s commitment to providing high-quality education and preparing students for careers.
