Lights, camera, action! The Faculty of Communication, Design, and Information Technology (FOCADIT) from SEGi embarked on an exciting venture as they participated in the ASEAN International Film Festival and Award (AIFFA) 2023. With the objective of gaining invaluable experience in event management, building networks, and understanding the creative art industry from a closer perspective, FOCADIT members enthusiastically volunteered to be a part of this prestigious event, with SEGi as one of the esteemed event partners.
The AIFFA, held every two years, is one of the most significant events in the film industry within the ASEAN region. This edition attracted delegates and participants from all over the ASEAN countries, including Malaysia, Indonesia, Vietnam, Cambodia, the Philippines, and South Korea. The star-studded event boasted an impressive lineup, with the popular South Korean actor and singer, Rain, gracing the occasion as the celebrity headliner.
The event spanned three eventful days, during which FOCADIT staff members and students from SEGi College Sarawak wholeheartedly contributed their time and skills to assist in the program process. As volunteers, they played crucial roles in various aspects of event management, including logistics, public relations, media coordination, and technical support. This hands-on experience provided them with insights into the intricate workings of organizing a high-profile international event.
One of the most significant advantages of participating as volunteers and having SEGi as an event partner was the opportunity to build an extensive network of contacts within the creative art industry. FOCADIT members had the privilege of interacting not only with filmmakers, actors, producers, and other professionals in the field but also with representatives from SEGi and other event partners. These connections opened doors for potential collaborations, internships, and career opportunities for both staff and students alike.
Furthermore, by immersing themselves in the event, the FOCADIT team from SEGi gained a profound understanding of the nuances of communication within the creative art industry. They learned how to effectively convey ideas, emotions, and messages through various media platforms. This close observation allowed them to witness the power of storytelling and its impact on society.
The program’s broadcast system was an essential aspect that FOCADIT members actively engaged with during the festival. They learned about live streaming, video production, and managing online content distribution. In today’s digital age, these skills are invaluable in the realm of communication and design.
Beyond the technical aspects, the FOCADIT team’s journey as volunteers from SEGi also honed their interpersonal skills. Working alongside professionals and delegates from diverse backgrounds provided them with valuable insights into cultural sensitivities, team dynamics, and effective collaboration. The experience helped them become more adaptable, empathetic, and globally aware individuals.
The culmination of AIFFA 2023 was the much-anticipated Gala Night. This star-studded event brought together renowned celebrities, both locally and internationally. It was a grand celebration of talent, creativity, and cinematic excellence. Being part of the team that made this night possible filled the FOCADIT volunteers from SEGi with a sense of pride and accomplishment.
As the curtains fell on the AIFFA 2023, the FOCADIT members from SEGi reflected on their incredible journey. They had not only witnessed the glitz and glamour of the film industry but also contributed to its seamless execution. The event provided them with real-world experiences that complemented their academic knowledge and helped them grow both personally and professionally.
For FOCADIT and SEGi, the venture into AIFFA 2023 was more than just a volunteering opportunity. It was a transformational experience that broadened their horizons and instilled a deep passion for the creative arts industry. Armed with this newfound enthusiasm and expertise, the FOCADIT team from SEGi looks forward to making more significant contributions to the world of communication, design, and information technology. With their dedication and commitment, they are sure to shine as the future stars of the creative arts industry within the ASEAN region and beyond. 