In a bid to enrich their educational experience, Diploma in Mass Communication students from SEGi embarked on an illuminating journey to KUPIKUPI.FM Sarawak. Led by their enthusiastic faculty members, this excursion offered a hands-on plunge into the dynamic realm of radio broadcasting.
The day commenced with an invigorating ice-breaking session, fostering a vibrant exchange between the students and seasoned professionals at KUPIKUPI.FM. Under the guidance of Gideon Jute, Programme Manager at the station, students delved into the intricacies of radio journalism, gaining invaluable insights into its multifaceted operations.
A highlight of the excursion was the students’ immersion in live studio sessions, where they donned the mantle of deejays. This immersive experience provided them with a firsthand understanding of content creation, technical management, and the pulse-pounding rhythm of radio production.
Reflecting on the trip, Nabillah Rafidah, Programme Leader from SEGi’s Faculty of Communication, Design, and Information Technology, hailed its transformative impact. She underscored the widening vistas that the radio industry presents for aspiring mass communication professionals, stressing its evolution to encompass contemporary media platforms.
The educational trip not only broadened students’ horizons but also opened avenues for future endeavours, including internship placements. Rafidah expressed optimism about the trip’s role in empowering students as they chart their academic and professional trajectories in the ever-evolving landscape of mass communication.
This excursion epitomises SEGi’s commitment to holistic education, blending theoretical learning with immersive experiences. As the students return to their classrooms, they carry with them a newfound zeal and enriched perspectives, poised to make waves in the vibrant tapestry of media and journalism.
