The use of social media in today’s world

Businesses know that the latest economic frontier is now the online world. Although most individuals still purchase goods and services in brick and mortar places, millions of individuals are now using the internet to buy goods and services. Businesses have become aware of this growing trend and are influencing many individuals to purchase what they need to sell on social media websites. Businesses recognise that on their websites, they do not have access to millions of people simply because their websites have been set up to showcase and sell goods and not socially connect with consumers. So, on the major social networks, they have built business accounts and then have their followers keep in contact with them through these portals.

Through the use of social media, organisations and individuals market their reputations, goods and services. This is possible because, via these portals, so many individuals are logging online. By linking to social media that are important to their function, organisations and people can build their brand. People and organisations who take the time to speak to their supporters and who show something important or related to their lives will create a connection when online with many people. This can be a tricky thing to do, though, and an organisation or entity must naturally have some sort of ability to make individuals understand who they are and what they are about. For whatever reason, once they come into contact with them, people are only instinctively attracted to these goods, people and services. Social media is an essential piece any business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. Fifty-two percent of social media marketers believe social media positively influences their company’s revenue and sales.

By: Alisha Dhillon (School of Business & Accountancy, SEGi College Penang)

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