SEGi College Penang’s School of Hospitality and Tourism Management recently had the honour of providing catering services for the 20th Annual General Meeting of the Association of Tourism Attractions Penang (ATAP) on June 7, 2024.
This milestone event celebrated two decades of ATAP’s dedication to promoting and enhancing tourism attractions in Penang. It brought together key stakeholders, members, and industry leaders for a memorable occasion.
The SEGi’s School of Hospitality and Tourism Management catering team meticulously planned and executed a menu highlighting their exceptional culinary skills. Attendees were treated to a variety of dishes crafted from fresh, high-quality ingredients, ensuring a dining experience that was both delicious and memorable. This commitment to excellence in hospitality aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 12 (Responsible Consumption and Production).
By supporting ATAP, SEGi reinforces its commitment to the local tourism industry, significantly contributing to Penang’s economy. Tourism accounts for a substantial portion of the state’s income, with Penang receiving over 7.2 million tourists annually, contributing to economic growth and job creation. The collaboration with ATAP underscores SEGi’s role in promoting sustainable tourism practices and enhancing the region’s appeal as a top travel destination.
This event also provided a valuable opportunity for students of the School of Hospitality and Tourism Management to gain hands-on experience in event catering, reinforcing SEGi’s dedication to providing practical, real-world learning experiences. By participating in such high-profile events, students develop the skills and confidence needed to excel in the hospitality industry, preparing them for successful careers in this dynamic field.
Moreover, SEGi’s involvement in this significant event highlights its commitment to community engagement and support for local initiatives. By partnering with organisations like ATAP, SEGi is actively contributing to the sustainable development of the tourism sector, promoting responsible consumption and production practices that benefit both the local economy and the environment.
Looking forward, SEGi is excited about future collaborations with ATAP and other industry partners, continuing to support and enhance the vibrant tourism industry in Penang. Through these efforts, SEGi provides exceptional educational opportunities and plays a crucial role in driving sustainable economic growth and promoting cultural heritage, which aligns with the UN’s SDGs.
SEGi’s participation in ATAP’s 20th Annual General Meeting is a testament to its commitment to excellence in hospitality education and supporting the tourism industry’s sustainable development. This collaboration marks another milestone in SEGi’s ongoing efforts to positively impact the community and the broader industry, solidifying its reputation as a leader in higher education and community engagement.