Bachelor of Science in Business Administration (Global Business) 4+0 in collaboration with Troy University, USA

Course ID
(R/340/6/0587) (04/28) (MQA/FA6962)
SEGi College Penang
Level of Study
Bachelor Degree
Awarding Institution
Troy University, USA

This programme aims to build a firm foundation in the fundamental areas of business, finance, accounting, management and marketing. It is designed to assist students to develop knowledge, skills and competencies to understand and cope with the challenges faced by business and organizational leaders in a dynamic and global workplace. Students will hone their practical managerial skills, communication skills, and business decision-making capabilities. The approach of this program is an extended outreach in moulding our candidates to be strong-minded business practitioners. Hence, it incorporates practical experience, in the form of case studies, presentations, industrial visits, and interaction with experts from the industry.

Get more info by downloading the brochure or applying below!

Entry requirements

SPM or equivalent with 5 credits, including Maths and English
UEC with any 5 credits
STPM with Grade C in 2 subjects
A-Level with passes in 2 subjects
Any Diploma or equivalent with min CGPA 2.00

Additional Requirements
Credits in Mathematics and 1 Science at SPM/ O-Level or equivalent

Programme structure and modules

Year 1

Computer Concepts and Applications
Visual Arts
World Literature After 1660
Principles of Biology
Principles of Biology with Lab
Pre-Calculus Algebra
World Literature Before 1660
General Chemistry
General Chemistry I with Lab
Community Services
World History from 1500 (International students)
Ethnic Relations (Local and International students)
Bahasa Melayu Komunikasi 2 (International students)
Islamic Asian Civilisations (Local students)
University Orientation

Year 2

Principles of Accounting I
Principles of Management
Principles of Marketing
Composition and Modern English I
Principles of Microeconomics
Business Statistics & Data Analytics
Legal Environment of Business
Principles of Accounting II
Composition and Modern English II
Principles of Macroeconomics
Personal Health Management
Public Speaking Skills

Year 3

Business Communications
Managerial Finance
International Trade
Global Human Resource Management
Design Thinking / Bahasa Kebangsaan A*
Introduction to Info Systems & Data Analytics
Business and Society
Malaysia Society 5.0
Operations Management
Leadership and Change
Advanced Excel

Year 4

Global Marketing
Business Data Mining
Services Marketing
Organisational Behaviour
Business Seminar
Consumer Behaviour
Strategic Management
Money and Banking
Managing in a Global Environment


Financial Aid / Funding

SEGi Monthly Installment
Low Initial Payment

Career opportunities

Our graduates will have the necessary skills to embark on successful careers in international business, management, human resource management, marketing, finance, entrepreneurship and many more.

Information on accreditation