BA (Hons) Advertising and Digital Marketing Communications (3+0)

Course ID
(N/342/6/0000) (09/25) (PA13339)
Campus
SEGi College Penang
Level of Study
Bachelor Degree
Awarding Institution
University of Greenwich, UK

Our BA (Hons) Advertising and Digital Marketing Communications (3+0) is awarded and developed by our partner university – University of Greenwich. This degree helps to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns that will give you the edge in your future career.

Some of the modules include customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. This degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM). It also offers exemptions from CIM and IDM examinations.

The Advertising and Digital Marketing Communications degree programme is ranked 2nd in London for graduate prospects by The Complete University Guide League Tables 2023 and its modules in Marketing are ranked 2nd in London by The Complete University Guide League Tables 2023.

Most of the recent graduates had landed a job in corporate companies, advertising companies, public relation agencies and various marketing companies, worldwide.

What you should know about this course
Study Advertising and Digital Marketing Communications and earn up to £28,000 on graduation, based on University of Greenwich’s average graduate earnings (HESA 2020)
You’ll gain exemptions from modules of professional qualifications, including CIM and IDM, in preparation for a career in digital marketing
Work placements at companies such as Microsoft, Warner Music Group and IBM
Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2023)
Our modules in Marketing are ranked 2nd in London (The Complete University Guide League Tables 2023)

Get more info by downloading the brochure or applying below!

Entry requirements


UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Programme structure and modules

Year 1

Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / Public Relations
Creative Content Marketing
Brand Management
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Design Thinking / Bahasa Kebangsaan A*

Year 2

Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers
Malaysia Society 5.0
Community Engagement

Year 3

Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications
Business Placement (Internship)

Financial Aid / Funding


PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.

Intakes & Orientation Dates

Year 1-3 (Full-Time) Intakes
14/1/2025 26/5/2025 15/9/2025
Orientation Dates
13/1/2025 24/5/2025 13/9/2025
Year 2 (Weekend) Intakes
Orientation Dates