The Master of Business Administration (General Management) programme seeks to help you understand core business and management disciplines with emphasis in management skills and developing new ideas in areas of analysis, problem solving, decision-making, effective communication, and leadership.
The core elements of the programme include the management of human resources, management of the immediate business environment, management of change and the management of general resources. These are delivered in focused modules and the project dissertation encourage in-depth understanding and facilitate interactive teaching and learning.
Our modules originate from a wide range of business and management disciplines including economics, marketing, information systems, statistics, human resource management, and law.
Get more info by downloading the brochure or applying below!
Bachelor’s Degree with min. CGPA of 2.5
IELTS 6.0
All applications will be individually assessed.
Year 1
Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / Public Relations
Creative Content Marketing
Brand Management
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Design Thinking / Bahasa Kebangsaan A*
Year 2
Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers
Malaysia Society 5.0
Community Engagement
Year 3
Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications
Business Placement (Internship)
PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.
Year 1-3 (Full-Time) | Intakes 14/1/2025 26/5/2025 15/9/2025 |
Orientation Dates 13/1/2025 24/5/2025 13/9/2025 |
Year 2 (Weekend) | Intakes |
Orientation Dates |