SEGi welcomed a powerful dose of media realism through the Current Trends in Journalism seminar on 5 March 2025. Organised by the Student Experience Office in collaboration with the School of Communication & Creative Design, the event featured Datuk Yong Soo Heong, President of the Malaysian Press Institute, who delivered a hard-hitting yet inspiring session on the evolving landscape of journalism and communication careers. The intimate group of 12 attendees were immersed in the truth behind headlines — the purpose, pressure, and passion that drive today’s media professionals.
The seminar unpacked a wide range of topics, from the motivations behind entering journalism to the realities of surviving and thriving in today’s volatile media environment. As digital transformation accelerates, many media professionals are expected to multi-task, adapt rapidly, and move beyond traditional job boundaries — from reporters and presenters to strategic communicators and MCs. According to UNESCO, journalism remains one of the most high-risk yet vital professions, with over 70 journalists killed worldwide in 2022 and many more facing threats to press freedom and safety.
Datuk Yong’s engaging approach challenged students to evaluate their career goals and prepare for a dynamic future where content authenticity, digital ethics, and media literacy are more critical than ever. From tackling fake news and one-sided reporting to understanding paid versus neutral content, the session empowered participants with the tools to not just consume, but critically analyse and shape media narratives.
As communication channels expand and misinformation spreads rapidly, building a generation of ethical, thoughtful communicators is no longer optional — it’s essential. Events like this support SEGi College Kuala Lumpur’s mission of preparing students to navigate complexity with integrity, combining passion with purpose to create meaningful societal impact. Whether students go into journalism, PR, or content creation, their ability to write clearly, speak confidently, and think critically will shape the way stories are told in an increasingly digital world.
This event is organised in support of the following United Nations Sustainable Development Goals (SDG):
SDG 4: Quality Education
SDG 10: Reduced Inequalities
SDG 16: Peace, Justice and Strong Institutions
