BA (Hons) Advertising and Digital Marketing Communications (3+0)

Course ID
(R2/342/6/0210) (08/24) (A10439)
Campus
SEGi College Kuala Lumpur
Level of Study
Bachelor Degree
Awarding Institution
University of Greenwich, UK

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia

Get more info by downloading the brochure or applying below!

Entry requirements


UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Programme structure and modules

Year 1

Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / PR
Creative Content Marketing
Brand Management
Tamadun Islam dan Tamadun Asia (TITAS) / MPU3143 Bahasa Melayu Komunikasi 2
Hubungan Etnik / Malaysian Studies 3
MPU3213 Bahasa Kebangsaan A

Year 2

Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers

Year 3

Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications

Financial Aid / Funding


PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment

Career opportunities

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

Information on Accreditation