Diploma in Marketing

Course ID
(R3/342/4/0026) (04/27) (A7757)
SEGi College Subang Jaya
Level of Study
Awarding Institution
SEGi College

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Get more info by downloading the brochure or applying below!

Entry requirements

SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent

Programme structure and modules

Year 1

Introduction to Business
General Language Training
Financial Accounting 1
Data Analysis
Academic English
Bahasa Melayu Komunikasi 1 (International students)
Malaysia Studies 2 (Local students)
Principles of Management
Business Communication
Introduction to Marketing
Growth Mindset / Bahasa Kebangsaan A*

Year 2

Digital and Service Marketing
Consumer Behaviour
Applied Digital Skills
Social Media Marketing
Industrial Revolution 4.0 in Malaysia
Marketing Management
Digital Marketing
Business and Company Law
Elective (NEW)
Co-curriculum Management

Year 3

Personal Selling
Integrated Marketing Communication
Marketing Research
Internship (SEGi Sarawak Only)

Financial Aid / Funding

SEGi Monthly Installment
Low Initial Payment

Career opportunities

Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.

Information on accreditation

Intakes & Orientation Dates

Full Time Mode Intakes
23/01/2024 24/06/2024 19/09/2024 
Orientation Dates
22/01/2024 20/06/2024 18/09/2024
Weekend Mode Intakes
03/02/2024 29/06/2024 28/09/2024
Orientation Dates
27/01/2024 22/06/2024 21/09/2024