{"id":23001,"date":"2025-12-12T11:09:28","date_gmt":"2025-12-12T03:09:28","guid":{"rendered":"https:\/\/colleges.segi.edu.my\/penang\/?p=23001"},"modified":"2026-02-05T17:22:04","modified_gmt":"2026-02-05T09:22:04","slug":"%f0%9f%8c%8a-segi-college-penang-makes-waves-at-be-penang-2025","status":"publish","type":"post","link":"https:\/\/colleges.segi.edu.my\/penang\/%f0%9f%8c%8a-segi-college-penang-makes-waves-at-be-penang-2025\/","title":{"rendered":"\ud83c\udf0a SEGi College Penang Makes Waves at BE @ Penang 2025"},"content":{"rendered":"
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SEGi College Penang proudly participated in BE @ Penang 2025<\/strong>, Malaysia\u2019s premier business events conference, held on 11 and 12 December 2025<\/strong> under the theme \u201cBE @ Penang: BE THE WAVE.\u201d<\/strong> The event gathered global thought leaders, industry experts, academics, and future professionals to discuss innovation, sustainability, and the future of business events in the Asia-Pacific region.<\/p>\n

The SEGi delegation was led by Dr. Leong Mi-Chelle<\/strong>, Principal of SEGi College Penang, together with programme leaders, lecturers, and bachelor\u2019s degree students from the Tourism and Hospitality programmes<\/strong>. Their participation reflected SEGi\u2019s strong commitment to experiential learning and meaningful industry engagement.<\/p>\n<\/div>\n

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The theme \u201cBE THE WAVE\u201d<\/strong> encouraged participants to actively shape the future of their industries while positioning Penang as a dynamic destination where heritage meets innovation. For SEGi participants, the conference offered valuable exposure to emerging trends in artificial intelligence (AI)<\/strong>, sustainability, and business events.<\/p>\n<\/div>\n<\/div>\n

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A highlight of the conference was the session by Mr. Hiroshi Tamura<\/strong>, globally recognised as the \u201cfather\u201d of the modern GT-R<\/strong>. Drawing from his long career at Nissan Motor Co., Ltd.<\/strong>, he shared insights on innovation, long-term vision, and brand legacy, offering lessons that resonated beyond the automotive industry.<\/p>\n

Equally impactful was the session by Dr. Bona Nahyun Lee<\/strong>, a MICE strategist and AI planning expert with over 17 years of experience. She shared how AI-driven planning, data intelligence, and sustainable event design<\/strong> are reshaping the MICE industry, providing valuable perspectives for tourism and hospitality students.<\/p>\n

Participation in BE @ Penang 2025 reinforced SEGi College Penang\u2019s role in bridging academic knowledge with industry practice<\/strong>. Students gained exposure to real-world insights, engaged with industry leaders, and developed a broader understanding of global industry expectations.<\/p>\n

By embracing the spirit of \u201cBE THE WAVE,\u201d<\/strong> SEGi College Penang continues to champion innovation, collaboration, and responsible leadership, preparing graduates to contribute meaningfully to a sustainable and future-ready tourism and business events industry.<\/p>\n<\/div>\n

This initiative also contributes to three important United Nations Sustainable Development Goals (SDGs):<\/strong><\/p>\n

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  • SDG 4:\u00a0Quality Education<\/span><\/strong><\/li>\n
  • SDG 9:\u00a0Industry, Innovation and Infrastucture<\/span><\/strong><\/li>\n
  • SDG 17: Partnerships for the Goals<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    SEGi College Penang proudly participated in BE @ Penang 2025, Malaysia\u2019s premier business events conference, held on 11 and 12 December 2025 under the theme \u201cBE @ Penang: BE THE […]<\/p>\n","protected":false},"author":62,"featured_media":23002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[79,75],"tags":[],"_links":{"self":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts\/23001"}],"collection":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/comments?post=23001"}],"version-history":[{"count":4,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts\/23001\/revisions"}],"predecessor-version":[{"id":23062,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts\/23001\/revisions\/23062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/media\/23002"}],"wp:attachment":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/media?parent=23001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/categories?post=23001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/tags?post=23001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}