{"id":22782,"date":"2025-08-15T08:25:37","date_gmt":"2025-08-15T00:25:37","guid":{"rendered":"https:\/\/colleges.segi.edu.my\/penang\/?p=22782"},"modified":"2026-03-06T10:00:29","modified_gmt":"2026-03-06T02:00:29","slug":"from-heritage-to-innovation-ceo-jonathan-inspires-future-entrepreneurs-at-segisegi","status":"publish","type":"post","link":"https:\/\/colleges.segi.edu.my\/penang\/from-heritage-to-innovation-ceo-jonathan-inspires-future-entrepreneurs-at-segisegi\/","title":{"rendered":"From Heritage to Innovation: CEO Jonathan Inspires Future Entrepreneurs at SEGi"},"content":{"rendered":"<p data-start=\"285\" data-end=\"722\">The scent of freshly brewed coffee lingered in the air, but the real takeaway at SEGi College Penang wasn\u2019t just a cup \u2014 it was a lesson in entrepreneurship. In collaboration with <strong data-start=\"465\" data-end=\"486\">JCI United Penang<\/strong> and <strong data-start=\"491\" data-end=\"519\">SBK Coffee Concept Store<\/strong>, students had the rare opportunity to learn directly from <strong data-start=\"578\" data-end=\"595\">Jonathan Chan<\/strong>, CEO of <em data-start=\"604\" data-end=\"629\">SBK Coffee Sin Boon Kee<\/em> and the 4th-generation successor of one of Penang\u2019s most iconic 80-year-old coffee brands.<\/p>\n<p data-start=\"724\" data-end=\"1119\">Jonathan\u2019s story was one of balance \u2014 carrying the weight of heritage while daring to innovate. He shared how he transformed a traditional family business into a thriving brand fit for modern markets, all while staying true to its roots. From developing creative strategies to navigating the intense competition of the F&amp;B industry, his journey was a masterclass in resilience and reinvention.<\/p>\n<p data-start=\"1121\" data-end=\"1255\">What made the session stand out was Jonathan\u2019s openness in breaking down entrepreneurship into real, practical lessons for students:<\/p>\n<ul data-start=\"1256\" data-end=\"1493\">\n<li data-start=\"1256\" data-end=\"1329\">\n<p data-start=\"1258\" data-end=\"1329\">How to <strong data-start=\"1265\" data-end=\"1303\">adapt tradition through innovation<\/strong> to meet modern demands.<\/p>\n<\/li>\n<li data-start=\"1330\" data-end=\"1409\">\n<p data-start=\"1332\" data-end=\"1409\">The <strong data-start=\"1336\" data-end=\"1358\">leadership mindset<\/strong> needed to steer a family legacy into the future.<\/p>\n<\/li>\n<li data-start=\"1410\" data-end=\"1493\">\n<p data-start=\"1412\" data-end=\"1493\">Survival skills for staying competitive in a fast-changing, globalised economy.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1495\" data-end=\"1777\">The most memorable moment came when Jonathan rolled up his sleeves and demonstrated the brewing of <strong data-start=\"1594\" data-end=\"1608\">Hor Ka Sai<\/strong> \u2014 a beloved local favourite blending Nanyang coffee with Milo. More than a drink, it became a symbol of his philosophy: the perfect blend of tradition and creativity.<\/p>\n<p data-start=\"1779\" data-end=\"2041\">At SEGi College Penang, learning extends beyond textbooks. Sessions like these transform classrooms into <strong data-start=\"1884\" data-end=\"1914\">experiential learning hubs<\/strong>, where students don\u2019t just study business models \u2014 they absorb wisdom, stories, and skills from leaders who have lived them.<\/p>\n<p data-start=\"2043\" data-end=\"2150\">This initiative is also closely aligned with the <strong data-start=\"2092\" data-end=\"2148\">United Nations Sustainable Development Goals (SDGs):<\/strong><\/p>\n<ul data-start=\"2151\" data-end=\"2519\">\n<li data-start=\"2151\" data-end=\"2246\">\n<p data-start=\"2153\" data-end=\"2246\"><strong data-start=\"2153\" data-end=\"2181\">SDG 4: Quality Education<\/strong> \u2013 by equipping students with first-hand skills and mentorship.<\/p>\n<\/li>\n<li data-start=\"2247\" data-end=\"2369\">\n<p data-start=\"2249\" data-end=\"2369\"><strong data-start=\"2249\" data-end=\"2291\">SDG 8: Decent Work and Economic Growth<\/strong> \u2013 by inspiring pathways to meaningful careers and entrepreneurial ventures.<\/p>\n<\/li>\n<li data-start=\"2370\" data-end=\"2519\">\n<p data-start=\"2372\" data-end=\"2519\"><strong data-start=\"2372\" data-end=\"2423\">SDG 9: Industry, Innovation, and Infrastructure<\/strong> \u2013 by showing how heritage businesses can thrive through innovative strategies for the future.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The scent of freshly brewed coffee lingered in the air, but the real takeaway at SEGi College Penang wasn\u2019t just a cup \u2014 it was a lesson in entrepreneurship. In [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":23285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[79,75],"tags":[],"_links":{"self":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts\/22782"}],"collection":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/comments?post=22782"}],"version-history":[{"count":3,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts\/22782\/revisions"}],"predecessor-version":[{"id":23754,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/posts\/22782\/revisions\/23754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/media\/23285"}],"wp:attachment":[{"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/media?parent=22782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/categories?post=22782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colleges.segi.edu.my\/penang\/wp-json\/wp\/v2\/tags?post=22782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}