BA (Hons) Business and Marketing Management (3+0)

Course ID
(R2/340/6/0165) (05/27) (FA1534)
Campus
SEGi College Penang
Level of Study
Bachelor Degree

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Get more info by downloading the brochure or applying below!

Entry requirements


UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Programme structure and modules

Year 1

Essential Study and Employment Skills
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Introduction to Accounting and Finance
Introduction to Marketing
Introduction to HRM And Talent Development
Business Economics
English 1
English 2
Tamadun Islam dan Tamadun Asia (TITAS)
Bahasa Melayu Komunikasi 2 (International Students)
Hubungan Etnik
Malaysian Studies 3 (International Students)

Year 2

Personal and Professional Development
Digital Marketing
Marketing Management and Metrics
Quality Management for Organisational Excellence
Business Ethics, Responsibility And Sustainability
Integrated Marketing Communications
Management Information Systems
Human Resource Management
Workplace Experience – Internship 1
Design Thinking / Bahasa Kebangsaan A
Malaysia Society 5.0

Year 3

Strategic Marketing
Psychology of Consumers in a Digital Age
Branding and Reputation Management
Developing the Reflexive Practitioner
Critical and Emerging Themes in Marketing
Marketing Research in Practice
Entrepreneurship
Statistics for Managers
Workplace Experience – Internship 2
Community Engagement

Financial Aid / Funding


PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.