Bachelor of Science Communication Arts 4+0 in Collaboration With Troy University, USA

Course ID
(R/321/6/0159)(01/27)(MQA/FA 4731)
SEGi College Kuala Lumpur
Level of Study
Bachelor Degree
Awarding Institution
Troy University, USA

This programme offers students insights into topics such as public relations, organisational communication, and media. Theories of visual, oral, and written communication will also be studied. Students will also be trained to incorporating visual, written, and oral communication to produce effective marketing campaigns, political platforms, or community relations events. Upon the completion of the program, students will be equipped with the knowledge to become skilful negotiators, learn to resolve disputes, and manage diverse issues. Additionally, students will learn theories of interpersonal, multicultural, and organisational communication.

Get more info by downloading the brochure or applying below!

Entry requirements

SPM or equivalent with 5 credits, including Maths and English
UEC with any 5 credits
STPM with Grade C in 2 subjects
A-Level with passes in 2 subjects
Any Diploma or equivalent with min CGPA 2.00

Additional Requirements
Credits in Maths and Science at SPM / O-Level or equivalent

Programme structure and modules

Year 1

Composition and Modern English I
Composition and Modern English II
World Literature Before 1660
World Literature After 1660
Visual Arts
Community Service
Pre-Calculus Algebra
Principles of Biology
Principles of Biology with Lab
General Chemistry
General Chemistry I with Lab
World History from 1500 (International students)
Ethnic Relations (Local and International students)
Bahasa Melayu Komunikasi 2 (International students)
Islamic Asian Civilizations (Local students)
Computer Concepts and Applications
General Psychology
Interviewing & Information

Year 2

Technology in Journalism
Introduction to Public Relations
University Orientation
Interpersonal Communication
Conflict Management
International / Intercultural Communication
Group Discussion & Leadership
Communication Research
Propaganda & Persuasion
Rhetorical & Communication Theory
Advanced Technologies in Journalism
Communication Seminar

Year 3

Public Speaking Skills / Bahasa Kebangsaan A*
Personal Health Management

Select modules according to the minor:

Minor: Psychology

Orientation to Psychology
Developmental Psychology
Social Psychology
Theories of Learning
Theories of Personality
Industrial / Organisational Psychology

Minor: Promotion

Principles of Accounting I
Principles of Microeconomics
Legal Environment of Business
Principles of Marketing
Personal Selling

Year 4

Voice and Diction
Organisational Communication
Multimedia Law
Special Topics in Journalism
Guided Independent Research

Financial Aid / Funding

SEGi Monthly Installment
Low Initial Payment

Career opportunities

Our graduates will use their skills in communication and their understanding of human behaviour to embark on career in organisational communication, public speaking, advertising, journalism, sales, marketing and other careers that influence our society everyday.

Information on Accreditation